- The seventy thirty never moves. Not for traffic the artist brought, not for a sale that came through an advert, not ever.
- No sale is ever attributed to an advert. We do not measure it, we do not claim it, and no number in any room may be dressed up as one.
- Nothing runs without the artist's yes, and their stop takes effect on its own without our approval.
- The accrual is internal. The artist sees the receipt, never the pot math.
- One artist's traffic never sees another artist's work.